{"id":11791,"count":1,"description":"A trademark can continue to be protected after an assignment, but the ownership change should be properly recorded with the Trade Marks Registry.<\/strong> Trademark renewal and trademark assignment are two different processes. If a registered trademark has been transferred from one proprietor to another, businesses should first ensure that the new proprietor's title is properly recorded before dealing with future renewal and other trademark matters.\r\n

What Is Trademark Assignment?<\/h2>\r\nTrademark assignment is the transfer of rights in a trademark from one person or business to another. For example, a company may transfer its registered brand to another company as part of a business sale, restructuring or commercial transaction.\r\n\r\nUnder Section 38 of the Trade Marks Act, 1999, a registered trademark can generally be assigned or transmitted, subject to the restrictions provided under the Act. Section 45 deals with registering the title of the person who becomes entitled to a registered trademark through assignment or transmission.\r\n\r\nThis means an assignment is not simply a change in the name printed on a certificate. The change in ownership should be properly dealt with through the Trade Marks Registry.\r\n

Can the New Owner Renew the Trademark?<\/h2>\r\nA registered trademark normally remains subject to its existing registration period. Assignment does not by itself create a completely new trademark registration period.\r\n\r\nThe new proprietor should therefore check:\r\n