{"id":11812,"count":1,"description":"Stopping business activity does not automatically mean that a registered trademark cannot be renewed. However, trademark owners should consider the status and actual use of the mark before deciding whether renewal is commercially appropriate.<\/strong> Trademark renewal and trademark use are related to the broader protection strategy, but they are not the same process.\r\n

Does Stopping Use Automatically Cancel a Trademark?<\/h2>\r\nNo. A business does not automatically lose its registered trademark simply because it temporarily stops selling products or providing services under the mark.\r\n\r\nTrademark registration in India is generally granted for a defined period and can be renewed for further periods. The renewal procedure itself is separate from questions concerning use, ownership and challenges to the validity of a trademark.\r\n\r\nHowever, a business should not assume that continued registration completely eliminates risks associated with non-use.\r\n

Why Does Trademark Use Matter?<\/h2>\r\nTrademark law can involve proceedings concerning removal or cancellation of a registered trademark in certain circumstances. Therefore, a business that has stopped using its brand should consider why the mark is no longer being used and whether there is a genuine plan to restart or continue commercial use.\r\n\r\nFor example, a company may temporarily stop selling a product because of:\r\n